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It' not often that the CEO of a company has the faith in his product or the self confidence to post his picture on the front page of his merchandise. But when Michael Sullivan, CEO of Sportingbet Australia, puts his red headed mug all over their website and personally says that you can "bet with us with confidence," you can believe him. Sportingbet, self proclaimed as Australia's biggest bookmaker, does very much inspire its clients with confidence. Between the incredibly wide variety of sporting events listed and the highest levels of customer service, Sportingbet is the bookmaker of choice for Australians and clients around the world.

One Account - Two ways to bet - Wagering Made Easy

Sportingbet, like any high quality bookmaker, can take your wagers any number of ways to suit your needs. Whether you prefer over the phone or on their efficient and clear website, they will help you tailor your betting according to your preferences. Furthermore, Sportingbet makes a significant, ongoing investment in the latest technology, giving you fast and efficient product delivery: secure and flexible payment options and online access to your account 24 hours a day. Their call centre utilises the latest telephone technology and incorporates a team of 50, with Customer Service operators taking your calls 7 days a week. As a Sportingbet customer, your one account allows you to bet on racing and sport, either online at or via their telephone betting service.

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Sportingbet makes every effort to respect and protect your privacy and confidentiality. Your transactions and financial matters are handled with discretion and as a Verisign Secure site, it is safe for all online transactions. Australian government regulations require stringent privacy rules protecting player confidentiality and they are fully regulated by the Northern Territory Racing and Gaming commission and act in accordance with these regulations.

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Sportingbet offers a wide array of deposit and withdrawal options making your entire experience a pleasure. You can easily deposit with a credit card, cheque, BPay, PayPal, Bank Deposit, Telegraphic Transfer or POLi - Instant Internet Banking Deposits. Withdrawing is a snap as well with EFT (electronic funds transfer), cheque, PayPal, BPay to credit card and telegraphic transfer. Sportingbet may not be able to guarantee that your team wins, but then can guarantee that when they do, you'll get your money seamlessly and quickly.

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Every sports lover has his or her favorite sport and favorite team. You may not always bet on your team, but you know who and then they are playing next. The true sports enthusiast is also one who is always learning about new and exciting sports. At Sportingbet, you can put your money where your mouth and heart are, as they provide you access to every type of sport in every hemisphere any time of day or night. Soccer, tennis, cycling, Europe and NHL ice hockey, cricket, martial arts, rugby, golf, basketball, you name it, you can bet on it. Sportingbet has it.

Race your Way to Fortune

Their racing coverage is unparalleled, with just about every horse, harness and greyhound race at home or around the world. You can bet exactly how you want; best odds, best fluctuation, starting price, fixed odds, parlay, quinella, exacta, trifecta, first four, quaddie just to name a few. Sportingbet is the place for the newcomer as well as the expert. Their online Punter's Dictionary is a fantastic resource when learning the ropes or as a quick refresher.

Sportingbet and You

You need to place your bets in confidence; confidence that your money is safe, confidence that your privacy is respected, confidence that you're getting the best possible odds and value for your dollar. Sportingbet does indeed deliver what they claim by giving you all the confidence, security and respect you deserve. The ease of getting your wager in when and where you want it and the knowledge that when you win you'll get your winnings back quickly and efficiently are reasons enough to make Sportingbet, Australia's biggest bookmaker, your bookmaker of choice.

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